Stop Running Your Trade or Service Business Like a Job.
Structured systems, clear numbers, and 25 years of proven strategies to help trade and service business owners regain control, increase profit, and build a business that actually works without working yourself into the ground.
- R25+ years experience
- RWorked with 100s of businesses
- RNo lock-in contracts
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Sound Familiar?
The 4 Biggest Problems Killing Trade and Service Businesses
You’re a master of your trade but no one ever taught you how to run a business.
Profit
Working flat out but barely making money.
You seem to be billing enough, but after wages, materials, and overheads, there’s nothing left. You could earn more as an employee and that’s a problem.
Time
On the tools all day, up late doing admin.
You never switch off. The business runs you not the other way around. Nights and weekends disappear into quotes, invoices, and phone calls.
People
Can’t find good tradies. Can’t keep them.
The industry is 1000’s workers short. Good people are hard to find, harder to keep, and harder to manage. Your business can only grow as fast as your team.
Exit
No plan for what the business is worth.
Most trade and service business owners retire with nothing to show for 30 years of work. Your business should be your biggest asset not just a job you can’t leave.
“A coach teaches you how to do it once — and you’ve got it forever.”
The Coach
I’ve Been Where You Are. I’ve Done What You’re Trying to Do.
Action Tradie is a Melbourne based business coaching company founded by partners Keith Collins, Brett Burden and Michael Rady. Action Tradie assists owners of small to medium sized Trades and Service business on a range of areas that enables them to expand and grow their businesses. These areas include Finance, Operations, Management & Leadership, Systemisation, Sales and Marketing.
With an accumulated knowledge of 50 years in business coaching with a stream of awards Action Tradie is your 1st choice in tailored coaching for trades & service business owners.
How we work together
Award-Winning Results
Awarded best client results by the biggest industry leading business coaching company in the world for consistently delivering exceptional measurable outcomes for clients across revenue growth, profitability, systemisation, and business exits.
Client Results
Real Results. Real Businesses. No Bull.
Hear directly from trade and service business owners who committed to doing things differently and transformed their businesses.
Client: Clint Wolf
Business: Innovative Security
Industry: Security & Data
My name’s Clinton Wolff at Innovative Security and Data. The business that we’re in is CCTV, alarms, 24 hour monitoring, guard response. I’ve been in the industry for over 20 years. The business was getting to the next level and I needed a bit of guidance and support. One of the main reasons why I wanted to get a coach was to free myself up. The business has definitely grown a lot in the last 12 months since having Keith. I interviewed a few coaches and I liked Keith for the simple fact that he’s a [straight forward] guy, “this is how it is” [personality], he knows his stuff. I felt confident with him. To have that support to and know that I have someone that I can bounce ideas off, that I can call at anytime.
Since we’ve had Keith we’ve had well over 100% growth in 12 months. What he has been really good at is helping us grow internally. The example is putting the people and managers in the right position. Guiding me in the right direction saying “this is where you’re lacking… go and do this, come to this seminar”. He coaches everyone in the business. If you’re young and you’re in business and you haven’t got a coach, you’re doing it wrong. You train at school, then all the sudden we leave school and we go “I know how to install an alarm system”, we know nothing about running a business. I wish I got a coach, ten, fifteen years ago. I would be in a completely different space right now. And I’m comfortable where we are, but I know that we would be at where I would like to be at my goal where I’d want to be. And the reason is I didn’t have a coach, because I thought I knew everything. “Nah I’ll be right” and you’re not and then you get a coach and all the sudden it’s “this is great”.
Client: Alistair Nichol
Business: Linkfire
Industry: Essential Services
I started as a one man show, not really knowing how to run a business. I was actually a control freak and thought nobody would know how to do it better than I could! In the early years I was working 60 – 80 hours a week – I seemed to spend all day doing the work, and all night doing the “other stuff”. I was never “off”, I worked at night and worked all weekends, with very little family time.
I learnt from Action Centre how to let go… how to let your staff grow.
Recently as a family we went to Bali for a week, and we are able to do that. When we got home I went motorbike riding for 2 weeks, which I really enjoy. So that’s the biggest benefit for me, giving me more me time.
When I first started out we were turning over less than $1million, now we have 40 full time staff and turn over more than $8million.
Client: Adam & Brenda
Business: Interline Construction
Industry: Construction Industry
Client: Casey Henwood
Business: KC Roof Plumbing
Industry: Roof Plumbing Industry
I started KC Roof Plumbing a little over three years ago. Basically I had to fill the gap in the market for quality and execution. My weaknesses were in all areas. I was just a “fitter” at the start I was just a “roof plumber”. And with Action Centre I obviously didn’t know anything about business so that’s why I was there.
Since then, I’ve pretty much started with one labourer and now a few years later, I’ve got six guys on the tools and one on-site manager, an office manager and myself that works in the company from day-to-day. Prior to seeing Action Centre I worked all the time with not much social life. And it was not so much of a ceiling I just couldn’t grow with the knowledge that I had.
I started the company to be a helicopter pilot, thinking that it would somehow free up my schedule. I would have heaps of time to be a helicopter pilot if I had my own business but it’s quite the opposite, so that’s obviously why I was with Action Centre.
Since then, I’ve actually been able to turn the business right around and I’m actually able to take for instance, 11 weeks off at a time and go try and do my helicopter theory as a component of getting my helicopter license. Or take [time] away for a trip overseas and be a touchpoint a couple of times on emails but overall come back to a completely normal business, if not better. So I haven’t had to be on the tools for a really long time.
I’m probably up to 1.7 million in three years, and not only that, my profits have quardrupled as well, 400%. It’s so far to come I would never have done it without Action Centre.
The 90 Day Planning session sets up your 90 days and brings everything into perspective. It shows you how much you’ve really got to do in those 90 days. Because if you leave it two weeks, three weeks, four weeks…it’s a month gone and you’re 90 days is pretty much blown out.
The only thing that drives me is having that goal or the dream, being dedicated to what you do, having enough money to support you to get into it.
Who It’s For
Built for Trades & Services
& all trade and service businesses
& all trade and service businesses
How we work together
Three Ways to Get Better Results
No cookie-cutter programs. No fluffy motivation. Real business strategy applied directly to your situation.
01
One-on-One Coaching
Monthly sessions directly with the coach. We work on your numbers, your systems, your people – whatever your business needs most right now.
Business Workshops
Targeted workshops on Financial Mastery, Sales Made Simple, and more. Go deep on one area and walk out with a plan you can use tomorrow.
Business Planning
Proper planning with real numbers and real guidance. Know where you’re going, how you’ll get there, and what your business is worth when you leave.
Getting Started
Simple Process. Real Outcomes.
Book a Call
Quick phone chat about your business and your goals. No hard sell.
Complete a Questionnaire
Tell us where you think your business is at – profit, time, people, marketing.
Get Your Analysis
A one-page snapshot of your strengths and where to focus first.
Start Coaching
Monthly sessions built around your business and your goals.
FAQs
Can a Trades and Service business be really profitable?
Often the person asking finds our answer difficult to accept.
The simple truth is, there are many hugely successful businesses operating in the Trades and Service space here in Australia. Companies that make good money, year in year out.
The challenge most small Trades and Service business owners face is not scarcity of good work. It's not scarcity of customers prepared to pay a good price, either. There are heaps of both.
What's lacking are the skills needed to grow and manage a business that can consistently win and handle the work at scale.
They usually need help on how to build and manage an organisation that employs other people besides themselves and immediate family.
You don't learn these skills to solve those problems as an apprentice. And they're not skills that tend to come naturally.
Here's the 7 most common complaints from struggling Trades and Service business owners we speak to.
- I can't get paid what I'm really worth because competition is all about price.
- I can't find and keep tradies that care as much about customers as I do.
- I can't get my subbies to deliver consistently according to my standards.
- Cash flow is unpredictable because I need to pay for labour and materials, but end up waiting to be paid.
- My margins keep shrinking because I face rising costs I can't easily pass on.
- I'm working ridiculously long hours and can’t afford to take time off.
- Success of the business depends too much on one person –me! I have to do almost and sometimes everything.
All those problems are things that can be fixed. But not one has anything to do with the technical knowledge a Tradie needs to be a qualified trades person. They're all business management problems that can be fixed.
Do you want to grow and scale Your Trades and Service business?
Our specialist Business Coaching program for trades and services has been running for years. It gives Tradies strategies, tools and training to:-
- Grow their reputation and sales and consistently attract better, more profitable work
- Build and manage a high performance team whilst maintaining profits.
- Master the financial aspects of the business.
- Comfortably handle the increased workload with the help of systems
- Get off the tools and take at least as much holiday as your employees.
How will business coaching help your Trades and Service business?
This is by no means the full list, but here are some of the most important areas our coaching will help you with.
Take the First Step
Ready to Build a Business That Works Without You?
Book a free strategy call. No obligation, no hard sell just a straight conversation about your business and whether we’re a good fit for each other.