One-on-One
Business Coaching
Personalised coaching that covers every part of your trade and service business with full guidance built in at every step.
THE CORE OFFERING
The Most Personalised Way to Work with Keith
This is the heart of what Action Tradie does. You get direct access to Keith’s 25+ years of experience in business coaching that’s built entirely around your business, your goals, and your level of commitment.
It’s on your terms, which means you choose how much support you want or think you need. More involved clients get more sessions, others prefer lighter monthly check-ins. The level adjusts to suit you and your outcome.
Keith draws a sharp line between coaching and consulting. A consultant does the work for you. A coach teaches you how to do it and you keep that skill forever. Everything in this program is designed to make you a better business owner, not dependent on an outside expert.
- Business finance – margins, cash flow, profit & loss
- Sales – pricing, quoting, winning more of the right work
- Marketing – attracting better clients without wasting money
- Systemisation – processes that run without you on every job
- Recruitment – finding, hiring and keeping good people
- Leadership – managing and motivating your team
- Guidance – assitance in every commitment, every session
- One-page business analysis to start, updated as you grow
HOW IT STARTS
Simple Process. Real Outcomes.
01
Free Strategy Call
A quick, no-obligation phone conversation about your business where it is now and where you want it to be.
02
Complete the Questionnaire
A detailed questionnaire covering your finances, sales, marketing, systems, and team. It gives Keith a real picture of your business.
03
One-Page Analysis
Keith runs your responses through his system and produces a one-page analysis your strengths and the key areas to work on first.
04
Ongoing Coaching Begins
Monthly sessions, matched to the level of support you want. Education, motivation, and guidance every session.
BUILT INTO EVERY SESSION
The Four Pillars
01
Financial Mastery
The two main areas you work on here are increasing profitability and improving cash flow. Your business depends on both to survive and grow. Getting your numbers right is not something you can leave to your accountant.
02
Sales and Marketing
You work towards ensuring you’re always one of the top contenders any time you quote. Also that you becomes the “go to” service provider in a niche or niches big enough to support the business you aspire to owning.
03
Excellence in Operations
Most business owners that go for coaching are pretty good at what they do. But scaling up requires simplification and systemisation of all the key steps in delivering your service.
04
Leadership and Team Management
Good leadership starts with a clear vision of where you want to go and a carefully laid plan for getting there. It involves building and training an efficient team that buys into your plan and can execute without micromanagement.
Education, Development, Motivation & Implementation is Key
You can’t change what you don’t understand. I’ll teach you how to understand your real numbers, profit margins, labour rates, cash flow plus the sales, marketing, and systemisation skills combined with the management skills that turn a chaotic job into a structured, profitable business.
FAQs
How will business coaching help your Trades and Service business?
This is by no means the full list, but here are some of the most important areas our coaching will help you with.
Helping You Free Up Your Time
Making more time for yourself is a strategy everything else depends on. To improve your Trades and Service business you'll need to free up your time from working long hours on the tools. Besides improving your quality of life and giving you more energy for what you do, you're going to need more time to work on your business.
As such, a good deal of our coaching program focuses on how to do that.
Helping You Develop Systems
Systems allow you to delegate effectively and improve quality, efficiency and consistency in your Trades and Service business. Only when you have systems in place for your most important processes will your team be able perform well without your constant supervision.
For many Trades and Service businesses we coach, systems proved to be the gateway to success they were looking for when we first started working together.
Ultimately, it's going to be the quality of your systems that determine how many clients you can service at once, and how well you can handle more business when it comes your way.
Team Building
Lack of skilled labour is one of the most common barriers to growth every Trades and Service businesses has to deal with in Australia. Whether you're hiring your next member of staff, or just trying keep the people you've got, you'll always be competing with least one other Trades and Service company for the same recruit.
So if you really want to grow your business, a lot's going to depend on mastering the arts of attracting, training and keeping staff, Otherwise it won't be possible to scale and run your company effectively.
That's why, we put a lot of effort into helping you develop strategies to increase the size and quality of your workforce.
Sales Strategy and Training
Trades and Service is a competitive industry. As you go about selling your services you can count on having to compete with rival businesses, especially for the better paying jobs.
Just as you need proper Trades and Service skills to do the work of a Tradie, you're going to need proper sales skills to convince customers to choose your service over the competition on a consistent basis.
Amongst other things, your sales strategy covers whom you spend your time talking to, the steps you take to qualify customers and win their business, and the resources you use along the way.
Marketing
Before you can go out and spend endless dollars on a digital marketing package from that highly recommended agency, there's some important groundwork you have to get right first.
Neglect it and you might as well put your marketing dollars in a pile in your back yard and set fire to them. It'll be quicker and a lot less painful.
But get this groundwork right and it will be hard to fail.
Some of it revolves around coming up with clear answers marketers need from you in order to do good work. The rest of it is all about high level management of their activities and ensuring you get value for money from them.
Financial Management
The two most important aspects of financial management we work with you on are:
- Optimising Cash Flow: for a profitable business, this means reducing the time it takes for customers to pay you and could also include extending the amount of time you have to pay your suppliers. But note, to create consistent positive cash flow, you also need to make a profit.
- Ensuring You Make a Profit: Assuming it has a flow of business, there are two crucial requirements for any business to ensure consistent profits.
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- A detailed financial reporting system that provides up to date information on income and outgoings.
- Accurate knowledge of the breakeven point for every service it provides. In our experience, most small Trades and Service businesses get this wrong!
It's very hard for a business to survive unless it's making a consistent profit and has positive cash flow. That's why financial mastery features large in our training.
As already mentioned, this is not a complete list of what our coaching service covers, but these are some of the big areas of focus.
Ready to Get Started?
Book a free strategy call. No obligation just a straight conversation about your business and whether coaching is the right next step.