9× BEST CLIENT RESULTS WINNER

Meet Your

Coaches

25+ years of hard-won experience helping trade and service businesses across Australia go from chaos to control and from surviving to thriving.
Team | Coaches | Action Tradie

Action Tradie Coaches

0+

Years Experience

0x

Award Winner

$0m

Client Exit Value
0x

Revenue Growth Achieved

Meet the Team

Brett-Burden-Business-Coach

Brett Burden

Senior Business Coach and Partner

Brett’s involvement in business coaching and business education spans over 3 decades and over that time has created hundreds of business success stories for his clients. Some recent coaching stories include helping a start up building company grow from nothing to become a BRW Fast Starter within 12 months. Assisting a Melbourne Commercial Kitchen organisation increase their profits from $AUD64K to $AUD900+K the following year. Brett Burden is no stranger to small to medium size business challenges across sectors such as civil and commercial trades. He has worked with an existing 30 year old Trade Services business to see revenue grow and experience a 25% profit growth year-on-year for the past three years. More excitingly the Business owner was able spend less time at work and far more time with his young family holidaying. Brett openly admits how lucky he is to be doing what he does because of the people and the lives he is able to impact as a partner in the Centre of Influence Asia Pacific Pty Ltd alongside Keith Collins and Michael Rady.

Keith Collins | Action Tradie

Keith Collins

Senior Business Coach and Partner

Keith is a well grounded business builder with a sharp sense of commercial reality. From his early beginnings in his family’s hospitality business he was able to develop his skills practically and at business school to start his own organisation. He founded a home services company that provided many services such as commercial painting, maintenance, tree removal and landscaping. He sought the assistance of a coach to accelerate his undertaking and found himself advising, mentoring and assisting other business owners in his professional circle on a range of business strategies. After selling his services company he made the natural transition into what has now been over 15 years in mentoring and coaching other business owners. He is a key partner of the Centre of Influence Asia Pacific Pty Ltd alongside Brett Burden and Michael Rady.

Michael-Rady-Business-Coach

Michael Rady

Senior Business Coach and Partner

Michael initially worked in the corporate sector for over 15 years before embarking on a journey to acquire and build other companies. He developed MA Agencies, a manufacturers agency in the 1990s which was highly successful, before moving on to found Utilities Management Group. This organisation involved consulting to all levels of Government and major corporations, and it was soon sold to an even larger organisation Sirius Ltd. Michael went on into property development and was also a joint partner in a hospitality training organisation training members on areas such as sales and other business fundamentals. He is a well established business coach of over 12 years and is a key partner with Brett Burden and Keith Collins in the Centre of Influence Pty Ltd.

THE STORY

A Tradie Who Knows What

It’s Really Like

Keith is a well grounded business builder with a sharp sense of commercial reality. From his early beginnings in his family’s hospitality business he was able to develop his skills practically and at business school to start his own organisation. He founded his services company that provided many services such as commercial painting, maintenance, tree removal and landscaping. He sought the assistance of a coach to accelerate his undertaking and found himself advising, mentoring and assisting other business owners in his professional circle on a range of business strategies. After selling his services company he made the natural transition into what has now been over 25 years in mentoring and coaching other business owners.

01

I’ve Been on the Tools

I’m not a corporate consultant who learned business from a textbook. I’ve owned and operated my own trade business. I know what it feels like to work flat out all day, only to spend the evening buried in paperwork wondering if you’re actually getting ahead.

02

Trained by the Best

I was personally coached by the founder of the business coaching industry and have studied and learnt from some of the best and most successful business people in the world. Over more than two decades, I’ve taken those proven methodologies and applied them specifically to trade and service businesses across Australia generating real, measurable results for real business owners.

03

A Family Man First

When I’m not coaching, I’m a family man. You’ll find me camping, caravanning, fishing, or out on the water. I’m casual and easy-going but when we sit down to look at your business, we mean business. This is serious work that changes lives.

“A coach teaches you how to do it once and you’ve got it forever. A consultant does it for you and for the most part you’re none the wiser after they’re gone.”

— Keith Collins, Action Tradie

THE METHOD

How the Coaching Works

The 4 pillars of Business success, proven over 25 years. Nothing is left to chance.

01

Financial Mastery

The two main areas you work on here are increasing profitability and improving cash flow. Your business depends on both to survive and grow. Getting your numbers right is not something you can leave to your accountant.

02

Sales and Marketing

You work towards ensuring you’re always one of the top contenders any time you quote. Also that you becomes the “go to” service provider in a niche or niches big enough to support the business you aspire to owning.

03

Excellence in Operations

Most business owners that go for coaching are pretty good at what they do. But scaling up requires simplification and systemisation of all the key steps in delivering your service.

04

Leadership and Team Management

Good leadership starts with a clear vision of where you want to go and a carefully laid plan for getting there. It involves building and training an efficient team that buys into your plan and can execute without micromanagement.

Education, Development, Motivation & Implementation is Key

You can’t change what you don’t understand. I’ll teach you how to understand your real numbers, profit margins, labour rates, cash flow plus the sales, marketing, and systemisation skills combined with the management skills that turn a chaotic trade job into a structured, profitable business.

WHAT WE STAND FOR

Core Values

These aren’t corporate buzz words they’re the way we coach, every session, every week.

Integrity

Do what you say you’ll do, every time.

Respect

For your time, your goals, and your journey.

Communication

Open, honest conversations always.

Fun

Building a business should be enjoyable.

Honesty

You’ll always get the straight answer.

Guidance

This is where most coaching falls flat. I hold you to your commitments every session, every week. No excuses, no letting you off the hook. Because the results you want live on the other side of following through.

INDUSTRY RECOGNITION

Award-Winning Results 

Awarded best client results by the biggest industry leading business coaching company in the world for consistently delivering exceptional measurable outcomes for clients across revenue growth, profitability, systemisation, and business exits.

2008
2009
2010
Award | Action Tradie
Award | Action Tradie
Award | Action Tradie
Award | Action Tradie

WHO THIS IS FOR

Built for Trade and service Business Owners

Keith works exclusively with trade and service businesses he speaks your language and knows your world.

Plumbers
Electricians
Builders
HVAC & Air Con
Concreters
Tilers
Painters
Carpenters
Landscapers
Home Services
Mechanics
Solar Installers

Ready to Work With Keith?

Book a free strategy call and find out how coaching can transform your trade and service business without working yourself into the ground.