Discounting

Small businesses with a solid pricing strategy can still be perplexed with the concept of discounting. The advantages are obvious – the business attracts a high volume of customers in a short period of time and builds a customer base responsive to price. The...

Vision and Synergy

What does your business look like when it’s done? What does your business want to be? A vision essentially addresses those top line questions. It also give business shape, purpose and direction1. Articulated well, visions let the people within the business know where...

Working On Your Business (not in it)

When business owners say they are working harder than ever before and taking every hour that is given to produce their product or service, it often raises the question: is there another way to build a long term business? Do business owners always have to be involved...